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商品编号: |
xdvd0608d |
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商品名稱: |
Google網站優化工具基礎視頻教程 Lynda.com Google Website Optimizer Essential Training 英文版 DVD |
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碟片數量: |
1片 |
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銷售價格: |
200 |
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瀏覽次數: |
23207 |
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【轉載TXT文檔】 |
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Google網站優化工具基礎視頻教程 Lynda.com Google Website Optimizer Essential Training 英文版 DVD |
中文名:Google網站優化工具基礎視頻教程 英文名:Lynda.com Google Website Optimizer Essential Training 語言:英語 視頻/音頻編碼:WMV | 960x540 | AVC 953 Kbps | AAC 128 Kbps | 871MB 類別:視頻教程
出品公司:Lynda.com 發佈時間:2010-09-16 國家: 美國 語言: 英語 作者/主講人:David Booth 時長:3小時37分 樣片: None
簡介:
語言:英語 網址:http://www.lynda.com/home/TutorialLanding.aspx?lpk4=73635 類別:教程
gnomon@TLF Lynda.com出品的長達3小時37分的視頻教程中David Booth介紹瞭如何使用google免費工具Website Optimizer進行網頁登陸測試和網頁優化。
In Google Website Optimizer Essential Training, David Booth shows how to use Website Optimizer, Google's free tool for conversion optimization. Conversion optimization, or landing page testing, is the process of experimenting with content and design alternatives, displaying them to visitors, and comparing the results, with the goal of improving site performance in regard to marketing, sales, or other conversion metrics.
The course covers theory and best practices, as well as a real-world implementation of A/B and multivariate testing. Practical techniques for identifying areas for improvement, estimating sample size, choosing an experiment type, designing, launching, and validating an experiment, and analyzing Website Optimizer reports are included.
Topics include:
* Understanding conversions and landing page testing * Selling conversion testing within an organization * Identifying pages to test * Estimating sample size * Choosing an experiment type * Understanding the inner workings of Website Optimizer * Creating and running tests * Reading and interpreting reports * Validating results and running follow-up experiments * Integrating with Google Analytics
Important Note !!! Please add .wmv as file extension to play files in Windows media player.
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